Community Gifting

Violife - Driving year round hype for new products

Objectives

Violife briefed us to raise awareness of their leading vegan cheese products and drive conversations amongst the flexitarian & vegan target audience of 18-30 year-old.

Output

We launched an always-on influencer gifting programme, engaging 2-3 influencers each week - each of whom were encouraged to show how easy, versatile and delicious Violife is to cook with. 

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The program also included Violife’s first exploration into TikTok, to celebrate the launch of their Le Ronde product.

Impact

33K+ growth in UK brand social followers

Built network of 103 influencers engaged in 2021

And… 2.7M reach

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