Community Gifting

Violife - Driving year round hype for new products

Objectives

Violife briefed us to raise awareness of their leading vegan cheese products and drive conversations amongst the flexitarian & vegan target audience of 18-30 year-old.

Output

We launched an always-on influencer gifting programme, engaging 2-3 influencers each week - each of whom were encouraged to show how easy, versatile and delicious Violife is to cook with. 

The program also included Violife’s first exploration into TikTok, to celebrate the launch of their Le Ronde product.

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Impact

33K+ growth in UK brand social followers

Built network of 103 influencers engaged in 2021

And… 2.7M reach

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