Creator Collaborations

FedEx - ATP Tour Sponsorship

Objectives

As an iconic global logistics company, FedEx has a number of top sports sponsorship assets but wanted to create more meaningful engagement and cut-through. The business is facing growing competition from challengers like Amazon as well as a fundamental shift in the way SMBs make purchasing decisions.

Output

To promote FedEx’s ATP partnership, we co-created an interactive trick-shot challenge with leading YouTube tennis star Stefan Bojic. '

 

Filmed overlooking the iconic O2, the venue for the ATP final, we developed irresistibly shareable content using his speed, skill and accuracy to showcase a series of perfect tennis deliveries.

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Impact

FedEx secured highest level of engagement with the event, compared to all other top tier ATP sponsors

Campaign led category share of voice

And… 6M organic reach

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