FedEx - ATP Tour Sponsorship
As an iconic global logistics company, FedEx has a number of top sports sponsorship assets but wanted to create more meaningful engagement and cut-through. The business is facing growing competition from challengers like Amazon as well as a fundamental shift in the way SMBs make purchasing decisions.
To promote FedEx’s ATP partnership, we co-created an interactive trick-shot challenge with leading YouTube tennis star Stefan Bojic. '
Filmed overlooking the iconic O2, the venue for the ATP final, we developed irresistibly shareable content using his speed, skill and accuracy to showcase a series of perfect tennis deliveries.
FedEx secured highest level of engagement with the event, compared to all other top tier ATP sponsors
Campaign led category share of voice
And… 6M organic reach
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